Your shop is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at best, to buy. Good online marketing does not have to be expensive. You and your employees can also take care of it yourself, if your time budget allows. Our tips for beginners show that the first steps are not complicated.
Your website is not automatically visible to search engines like Google & Co. You can only be found through external links to your website and through the search engine-optimised design of your texts. So make sure that your shop is sufficiently linked to other pages and that your content meets the criteria of search engines so that your website receives a positive PageRank. And this is how it works:
As soon as you have won the first customers, you should regularly encourage them to visit your shop again. Also encourage friends and acquaintances to visit your shop pages. The most cost-effective method for this is e-mail marketing.
As early as possible, you should use a professional newsletter service, such as Campaign Monitor, Clever Reach or newsletter2go. All services offer attractive newsletter templates, sophisticated success controls and helpful tools.
Publish attractive special offers alternating with content that is helpful for your customers. Give your customers the feeling that they should not miss any of your newsletters. Use time-limited vouchers to reward your customers when they shop with you again.
Online advertising is a great way to generate targeted traffic to your site - but it's also a great way to spend a lot of money very quickly. With our beginner tips, we'll show you how to use online advertising without overdrawing your accounts:
There are many reasons why social networks are an effective tool for selling products. The costs are kept within limits and the countless users help to quickly establish a large community for your shop. However, social media is constantly expanding and the marketing opportunities seem overwhelming. Don't get confused, you don't have to be everywhere at the same time. Take your time to sift through the potential of different networks and find out which platform is best suited for your products.
With just a few simple steps, you can efficiently and purposefully expand and retain your customer base - and thus come a big step closer to your goal of a successful online shop. Therefore, first give these simple measures a chance before you discover other special marketing opportunities.
With this in mind: stay courageous, enterprising and curious!