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Stefano Viani

Stefano Viani

Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.

Datadog - a loyal friend in hosting

Datadog monitoring is included in Blackbit hosting service

Datadog bundles the monitoring and performance analysis of various cloud applications in one platform. Find out here why Blackbit will be integrating the service into its hosting offering in the future. The French service provider Datadog specializes in companies whose business is based on complex cloud applications. The software company uses its software solution to monitor subsystems such as servers, databases, tools and other services in real time. Causes and interactions of simple, but also highly complex, system malfunctions are more easily identified and specifically remedied with the help of the Datadog dashboard.

Text, conception in the digital agency: New game, familiar face

Welcome back in the game, Luisa!

A fresh breeze in the Hamburg office Corona crisis? No reason for us to bury our heads in the sand. It would be even nicer if we were intimidated by it. Right now, we are stepping up our game: Our agency in Hamburg has had an offspring! Finally, the northerners have a trainee in their team. It's about time, after the Göttingen team made a good showing last year.

Million investment for Pimcore

Pimcore Team

Blackbit has backed the right horse with Pimcore, the successful Austrian open source platform for Product Information Management (PIM), as a Pimcore Gold Partner: The alternative to traditional proprietary systems in the enterprise software market continues to thrive, receiving $3.5 million in funding from the financing round led by Munich-based Auctus Capital.

Selling successfully on online marketplaces Part 2: The product

The product - online marketplace knowledge around the right idea

The product - online marketplace knowledge around the right idea. In the first part of our blog series, we already revealed that the name stands for culinary gift sets that we sell via the online marketplaces ebay and DaWanda. In this blog article, we reveal what is special about our product idea and what steps are necessary on the way from the initial idea to the saleable offer.

Selling successfully on online marketplaces Part 1: The idea

Selling successfully on online marketplaces Idea

The idea - first-hand online marketplace knowledge. Digitalized commerce has many faces. As an agency for digital commerce, we always keep an eye on market developments and change with our customers' challenges. And because the sale of products via sales platforms such as Amazon and ebay is undoubtedly an essential aspect of digital commerce, it is important for us to build up comprehensive, in-depth expertise in this area as well.

On the safe side: Imprint and privacy policy

Imprint and privacy policy

By now, most companies know that they have to make an imprint and a privacy policy available on their website - otherwise, there is a risk of high warnings and serious legal consequences. In order to be able to conclude the topic quickly, the texts are taken over in a hurry from googled online generators. In the process, the text for the data protection declaration is often copied directly under the imprint section, which is illegal according to a decision by the Higher Regional Court of Hamburg and can have serious consequences. One thing is certain: every website needs a privacy policy that is complete in terms of content and can be called up separately from the imprint! We have summarized what companies must pay attention to when setting up an imprint and privacy policy on their website and what will change in 2018 with the General Data Protection Regulation:

High-revenue search engine advertising thanks to bid management

Get the clicks you want

According to Statista, the revenues generated with the help of search engine advertising (SEA) will continue to rise until 2021. However, for many companies that have laboriously familiarized themselves with Google AdWords, it is becoming increasingly difficult to optimize bidding strategies and the desired success with SEA unfortunately often fails to materialize. The more extensive the advertising campaigns become, the more often the use of the complex bidding system and the elaborate optimization of ad budgets pushes even the most motivated online marketers to their limits - the corresponding click and sales figures are then usually missing. Bid management tools help advertisers to create and adapt bid strategies - thanks to smart algorithms and artificial learning mechanisms, 20 to 60 percent more ad clicks can be achieved.But how does bid management work and what do advertisers need to pay attention to in order to maximize their returns in search engine advertising?

Data security in digital commerce: EU-US Privacy Shield holds up

Data security in digital commerce

There are hardly any physical borders left to constrict expanding online commerce. However, legal differences persist between increasingly interconnected nations and companies, which can be an obstacle to the development of global e-commerce: For example, on November 22, 2017, the General Courts of the European Court of Justice rejected a challenge to the EU-US Privacy Shield regulating transatlantic data sharing. This ruling was made at the European level and is relevant for companies across Europe involved in digital commerce, as the issue of data protection cannot be ignored when managing customer data. The EU-US Privacy Shield is the successor to the Safe Harbor agreement, which was the legal basis for personal data transfers between the EU and the US until 2015. As explained in our detailed overview on the topic of international data protection, strict data protection principles apply within Europe that must also be adhered to when transferring data to third countries - even if they are not bound by the EU's data protection regulations. This becomes a problem when a third country such as the USA falls short of European data regulations and is considered "unsafe". Since 2016, the EU-US Privacy Shield has protected the personal data of European citizens that is securely transferred to US companies in the course of this - which could be the case when using American software, for example.