Personalization as a Revenue-Relevant Factor in E-commerce
Blackbit CEO Stefano Viani and Franz Riedl, Country Manager DACH at Intuit mailchimp, talk about personalization as a revenue-relevant factor in e-commerce in the webinar. This is primarily dependent on up-to-date data in order to create a growing community of loyal customers.
The consistent personalization of content and all means of communication used is a central means of retaining customers. It forms an important part of the third building block of the 3C method, with which Blackbit supports its customers in continuously increasing the business value of their platforms. After all, relevant content and an outstanding user and brand experience are the basis for a growing community of loyal customers.
Successful Personalization Is Data-Driven
In the webinar, Stefano Viani talks about the role of email marketing in digital advertising and how its success is closely linked to the personalization of content. After all, effective personalization does not end with a personal salutation and an individual subject line, but should above all offer recipients relevant added value. To achieve this, however, a solid foundation of data is required - and this is provided by the integration of a Customer Data Platform (CDP).
CDP Integration: Pimcore Meets mailchimp
As a Pimcore Platinum Partner and mailchimp Pro Partner, it is of course no coincidence that Blackbit can offer a technical solution to this challenge in addition to consulting. Using Digitalcluster.Hamburg as an example, the two speakers will explain how the Pimcore Customer Data Platform Framework interacts with mailchimp and explain the benefits of integrating the two tools.
Practical examples and helpful tips for effective customer communication round off the webinar.
Visit our webinar on 30 October at 4.30 pm and learn more about the benefits of personalized content in e-commerce!
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