The way you display products in your online store has a big impact on your customers' shopping experience. It's not just the product photographs themselves that are important to the look. How you fit the photos and product descriptions into the overall look of your website, or the layout of your product presentation, can also greatly influence your customers' shopping behavior.
A good style for your website layout that conveys the right feel not only makes a more competent impression. It also makes your products stand out better and helps your brand stand out more from the competition. To make this happen, we'd like to give you three tips on how to make your store look more professional without spending vast sums of money.
Set the right priorities: make sure you have good images available. In many cases, professional product photography, such as that offered by Blackbit, will pay off. If you're picking up the camera yourself, consider the following:
Photos can immediately draw customers' attention to your products, but you shouldn't underestimate the impact of words either. Therefore, your product descriptions should include at least a general overview with the main product features. But also use other ways to present the benefits of your products: With customer reviews, you create trust and increase the willingness to buy. Further links to thematically related products will also drive traffic to your site.
Create a custom, original design for your store and update it regularly. Use the possibilities offered by colors, fonts and images or research templates that match your corporate design and brand message. This way, you can give your store a new look inexpensively, quickly and easily.
Whatever you sell: The product presentation essentially determines the character and success of your store. Inspire your customers with appealing images and descriptions and benefit from the positive feedback.