E-commerce is no longer a new trend, but an integral part of the retail sector - and its importance continues to grow: while bricks-and-mortar retail only grew by around 1% in 2018, online retail was able to generate almost 10% more sales than in the previous year (source: German Retail Association).
Blackbit Managing Director Stefano Viani also shares his digital commerce experiences in the brochure, which is available free of charge. In an interview, he elicited exciting information from magnalister founder Peter Mähner about the potential and hurdles involved in connecting online marketplaces.
Customers no longer differentiate between offline and online on their way to completing a purchase. A high level of personalised service quality is much more important to consumers than the place of purchase. Successful companies are therefore increasingly focussing on seamless support for all touchpoints that are relevant to their target group. It is precisely this integration of all customer touchpoints and the linking of bricks-and-mortar and online retail that Connected Commerce is all about.
The following 8-stage model is clearly explained in the chapters of the current BVDW guideline using practical examples:
The BVDW brochure is primarily aimed at brick-and-mortar retailers who want to familiarise themselves with the topic of connected commerce or develop further in this area. Regardless of whether you as a retailer are not yet represented online, have had your first digital experiences or already have a diverse online presence - the guide shows you suitable options for driving forward your own digitalisation and linking your retailer activities.
Do you want to utilise the potential of connected commerce for your company's success, but don't know how? Whether it's developing new business strategies or choosing the right technology for implementation - we are happy to support you with our digital commerce expertise. Arrange your consultation appointment now.