An inspiring start to the new year: on January 16, we met with customers from the Göttingen region at Cucina Viani for the first Digital Commerce DinnerTalk. With this new series of events, we want to keep our customers updated on current topics and best practices in digital commerce, discuss ways to achieve individual business goals in person, and offer a platform for networking in a relaxed atmosphere.
Keynote speech: Increasing sales thanks to smart personalization in email marketing
A highlight of the evening was the keynote speech by Franz Riedl, Head of DACH at Intuit Mailchimp. Our guest speaker showed how companies can improve their customer dialogues through targeted personalization strategies in email marketing. The powerful Mailchimp tool not only impresses with its numerous useful features and ease of use but can also be seamlessly linked to a variety of systems. The participants received valuable suggestions and practical examples of how they could make their email campaigns even more effective to achieve greater customer loyalty and higher online sales.
The perfect mix of expertise and enjoyment
The event in Göttingen was a complete success and offered guests the ideal mix of valuable information and culinary delights. In the inviting atmosphere of Cucina Viani, participants were not only able to enjoy delicious dishes but also cook them themselves and discover new recipe ideas. This interactive component encouraged personal interaction and invited participants to make new contacts and deepen existing relationships. The guests were able to share their experiences and learn from each other in a pleasant atmosphere.
Next stop: Berlin
After the successful start in Göttingen, we would also like to offer Blackbit customers in other cities the opportunity to exchange ideas with our experts and other companies about trends and success factors in digital commerce in a relaxed atmosphere. The next Digital Commerce DinnerTalk will take place on February 19 in Berlin. The personal invitations will be fluttering into our customers' electronic mailboxes shortly. It's worth registering quickly, as places at our free event are limited.
Do you already have other plans for the evening? On February 19 and 20, you will also have the opportunity to meet our team during the day at the E-commerce Berlin Expo. Book a meeting in advance here. We look forward to seeing you in Hall 7, Stand C 5.5.
How does personalized email marketing boost your business?
Missed the DinnerTalk or still have questions? We are pleased to help you generate more satisfied customers and higher online sales with accurate emails.
Whether it's integrating Mailchimp, implementing your email marketing measures, developing detailed application scenarios, or other marketing strategies – we'll be happy to assist you. Just get in touch with us!
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Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.
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