Skip to content

What must a cookie banner look like today?

Is your cookie banner up to date? Current ruling of the BGH Not only since the entry into force of the DSGVO anno 2018, the question of the design of legally secure cookie banners leads to some question marks. However, especially as a website or store operator, it is indispensable to be on the safe side at this level. Those who do not want to run the risk of being warned due to formal errors are faced with the task of implementing the current guidelines as soon as possible.

netID: The alternative to the dying cookie

netID SvenBornemann What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on data protection and the privacy of Internet users. The Süddeutsche Zeitung already wrote in 2017: "Media and advertising industries feel threatened." because potential customers could be lost with the cookie. The knowledge and inspiration platform for the digital and marketing scene OMR also reported in its article Death of the Cookie in December 2019 that digital business models are facing dramatic challenges. 

Advertising on the wrong track?

Experts talk on the topic 'Is Advertising on the wrong track?' If you follow the debate about the use of personalized advertising, two topics keep popping up: Cookies and artificial intelligence (AI). While cookies represent the technical basis for playing out personalized advertising, AI pursues the goal of optimizing advertising. In this context, the question arises as to what targeted advertising will look like in the future, because cookies are gradually becoming a discontinued model;