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Google reviews as a growth factor in e-commerce

Google reviews: Use what your customers write about you.

Google's rating tool influences many purchasing decisions on the Internet - and Google ratings are also playing an increasingly important role for companies in purely offline retail: positive ratings improve the ranking on Google results pages. Your own business therefore increasingly depends on what your customers write about you and how they rate your service. Positive Google reviews from satisfied customers are quickly convincing and ensure new customers in the long run. Because good reviews from other buyers are often more effective than any self-promotion, as they are perceived as authentic recommendations that reflect real experiences of real people. In many respects, positive Google reviews are therefore the best thing that can happen to your own business. From all kinds of online stores to service providers in various industries to local businesses like the food delivery service around the corner - everyone benefits from positive reviews.

Blackbit makes three: BVDW certification as SEA quality agency

SEA quality agency wanted? With Blackbit they have found you.

Congratulations! For the third year in a row, Blackbit has received certification from the BVDW. The increased requirements for certification in 2021 increase its significance.  The German Association of the Digital Economy (BVDW) certifies Blackbit again as an SEA quality agency. The SEA Quality Certificate attests to agencies' requisite knowledge and proven professionalism in the field of search engine advertising.To receive certification, the search engine experts at Blackbit had to undergo an examination. A neutral committee evaluated their work under the criteria of working methods, customer satisfaction, experience and commitment.

This is what you should avoid: Don'ts in search engine optimization

Search engine optimisation: current SEO Dos & Don'ts under the magnifying glass - Blackbit

If there's one thing you should know about search engine optimization, it's that nothing stays the same for long. In fact, it doesn't take much to learn about the flip side of the coin: all it takes is a little too long of not keeping track of the latest trends and changes. To make sure that doesn't happen to you, we're now going to highlight some SEO tactics that used to be very popular, but aren't worth much today, so we're hereby going to pass them off as obsolete!