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8 web design tips for successful online stores

An online business can be set up quickly. But how do you stand out from the numerous competitors and make your e-business sustainably successful? Store design plays an important role in this. Usability, trust, motivation – we have summarized what you should look out for when designing a successful online store in eight web design tips for you.

BVDW publishes Social Media Compass 2015/2016

The Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Association for the Digital Economy) published the seventh edition of its Social Media Compass at dmexco 2015. In this standard work, the BVDW's Social Media Focus Group deals primarily with the topic of data as the basis for successful corporate strategies for Facebook, Twitter & Co.

Blackbit at Talent Festival 2019 - in search of new talent

Blackbit presents itself as an employer at the Talent Festival 2019 Emre Gül and Alexander Bretfeld from our office in the capital went looking for reinforcements for our team on November 13 in the halls of the Fraunhofer Heinrich Hertz Institute at Salzufer Berlin. After companies from the games and film/TV industry had presented themselves the day before, various companies from the advertising and digital industries were now allowed to present themselves at the Talent Festival of the network media:net berlinbrandenburg .

Video ads: How to use YouTube for your business success

Learn how YouTube advertising can contribute to your business success. Advertising on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is still hardly perceived as an attractive advertising medium. Unjustly, we think. That's why we have developed YouTube as an additional communication channel for our client CRB Analyse GmbH and provide an insight into the most important aspects of YouTube advertising here.  

The impact chain for successful e-commerce

Do you have the right skills for successful e-commerce The opposite of failure To be successful, goals must first be clearly defined, because if you wander aimlessly, you can't be successful. Smart goals are a promise of sustainable success: Specific and clearly defined. Measurable in facts and figures. Appropriate and accepted. Realistic and scheduled. In the end, success means that all efforts have paid off. But how do you sail on a course for gold and become an e-commerce champion?

How brands stay fit for the future in e-commerce

Impressions from eRetail Europe IMPRESSIONS FROM ERETAIL EUROPE How do brands come alive with the help of multichannel touchpoints? Being and staying fit for the future - that's what eRetail Europe in Amsterdam, which our Managing Director Stefano Viani visited in September, was all about. Stephan Mader, who opened this year's eRetail Europe in Amsterdam as Digital Retail and E-Commerce Consultant at the LEGO Group, took up the topic and left a lasting impression with his opening keynote.

The criteria for successful online stores

Blackbit UsabilityAward Pimcore Viani Store Usability Award 2016 as "Most Innovative Shop" goes to Viani.de Originality, reliability or attractiveness - what makes a successful online store? Which criteria are important and which technology is necessary if you want to inspire customers and retain them in the long term? Last week, the Shop Usability Award 2016 selected the best online stores in Germany. The viani.de webshop, which we redesigned in collaboration with the brand agency moodley, scored points in the category "Most Innovative Shop".

4 beginner marketing tips for online retailers

Marketing tricks for beginners: How to market your online shop better - Blackbit Your store is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at best, to buy. But good online marketing doesn't have to be expensive. You and your employees can also take care of it yourself, if your time budget allows. Our tips for beginners show that the first steps are not complicated.

Three simple steps to a successful product presentation

With attractive layout, good photographs and informative descriptions for successful product presentation - Blackbit The way you display products in your online store has a big impact on your customers' shopping experience. It's not just the product photographs themselves that are important to the look. How you integrate the photos and product descriptions into the overall look of your website, or the layout of your product presentation, can also greatly influence your customers' shopping behavior.