Store Usability Award 2016 as "Most Innovative Shop" goes to Viani.de Originality, reliability or attractiveness - what makes a successful online store? Which criteria are important and which technology is necessary if you want to inspire customers and retain them in the long term? Last week, the Shop Usability Award 2016 selected the best online stores in Germany. The viani.de webshop, which we redesigned in collaboration with the brand agency moodley, scored points in the category "Most Innovative Shop".