How can we keep track of the current tops and flops of the digital world? What's just hype, what's actually purposeful? How do you even become an expert for such a fast-moving medium? Clients and agencies alike are finding it increasingly difficult to get a comprehensive picture and correctly assess developments. However, it is now undisputed that platforms such as Facebook, Instagram and Twitter are indispensable for a company's external presentation and communication. The Bundesverband Digitale Wirtschaft (BVDW) e.V. has been countering this uncertainty since 2004 with its initiative to define industry-wide standards and quality benchmarks, and in the course of this has been offering a quality seal for service providers in the social media sector since 2014.