This year's current BVDW ranking of German Internet agencies once again draws a topography that tells of the highs and lows of the market, and provides orientation in the industry.
Congratulations! For the third year in a row, Blackbit has received certification from the BVDW. The increased requirements for certification in 2021 increase its significance. The German Association of the Digital Economy (BVDW) certifies Blackbit again as an SEA quality agency. The SEA Quality Certificate attests to agencies' requisite knowledge and proven professionalism in the field of search engine advertising.To receive certification, the search engine experts at Blackbit had to undergo an examination. A neutral committee evaluated their work under the criteria of working methods, customer satisfaction, experience and commitment.
Emre Gül and Alexander Bretfeld from our office in the capital went looking for reinforcements for our team on November 13 in the halls of the Fraunhofer Heinrich Hertz Institute at Salzufer Berlin. After companies from the games and film/TV industry had presented themselves the day before, various companies from the advertising and digital industries were now allowed to present themselves at the Talent Festival of the network media:net berlinbrandenburg .
The Internet Agency Ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. is considered the industry barometer of the German Internet agency landscape. Together with its cooperation partners HighText iBusiness, Horizont and Werben & Verkaufen, the BVDW determines the largest online agencies in terms of revenue each year in order to provide neutral orientation and guidance within the industry.
E-commerce has long since ceased to be a new trend and has become an integral part of the retail sector - with its importance continuing to grow: While bricks-and-mortar retailing only grew by around 1% in 2018, online retailing generated almost 10% more sales than in the previous year (source: Handelsverband Deutschland).
We start the new year with refreshed SEA certification: In 2019, Blackbit again meets the criteria to be awarded as SEA quality agency by the Bundesverband Digitale Wirtschaft e.V. (BVDW).
Small and medium-sized companies need to make use of tools such as search engine advertising (SEA) in order to be found by potential customers on the web and increase their sales. Due to the confusing offer of SEA and SEO service providers, the Bundesverband Digitale Wirtschaft e.V. (BVDW) has created certificates that offer companies a guide for selecting professional and high-quality agencies. Our customer-oriented, transparent and high-quality advice in the field of search engine advertising was awarded the SEA certificate for 2018.
How can we keep track of the current tops and flops of the digital world? What's just hype, what's actually purposeful? How do you even become an expert for such a fast-moving medium? Clients and agencies alike are finding it increasingly difficult to get a comprehensive picture and correctly assess developments. However, it is now undisputed that platforms such as Facebook, Instagram and Twitter are indispensable for a company's external presentation and communication. The Bundesverband Digitale Wirtschaft (BVDW) e.V. has been countering this uncertainty since 2004 with its initiative to define industry-wide standards and quality benchmarks, and in the course of this has been offering a quality seal for service providers in the social media sector since 2014.
At the end of January, the Social Media Focus Group of the Bundesverband Digitale Wirtschaft (BVDW) e.V. elected a new board. The new chairman is Stefan Stojanow from Facebook, who replaces Ullrich Rohde (Adobe), who did not stand for re-election. Michael Koch (Blackbit), Susanne Ullrich (Brandwatch), Manuela Weber (Valuescope) and Ulf-Jost Kossol (T-Systems Multimedia Solutions) were elected as deputies.
