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Google Reviews as a growth factor in e-commerce

Google reviews: Use what your customers write about you.

Google's rating tool influences many purchasing decisions on the Internet - and Google ratings are also playing an increasingly important role for companies in purely offline retail: positive ratings improve the ranking on Google results pages. Your own business therefore increasingly depends on what your customers write about you and how they rate your service.

Positive Google reviews from satisfied customers are quickly convincing and ensure new customers in the long run. Because good reviews from other buyers are often more effective than any self-promotion, as they are perceived as authentic recommendations that reflect real experiences of real people. In many respects, positive Google Reviews are therefore the best thing that can happen to your own business. From all kinds of online stores to service providers in various industries to local businesses like the food delivery service around the corner - everyone benefits from positive reviews.

Blackbit makes three: BVDW certification as SEA quality agency

SEA quality agency wanted? With Blackbit they have found you.

Congratulations! For the third year in a row, Blackbit has received certification from the BVDW. The increased requirements for certification in 2021 increase its significance.

The German Association of the Digital Economy (BVDW) once again certifies Blackbit as an SEA quality agency. The SEA Quality Certificate attests to agencies' requisite knowledge and proven professionalism in the field of search engine advertising.
In order to receive the certification, the search engine experts at Blackbit had to undergo an examination. A neutral committee evaluated their work under the criteria of working methods, customer satisfaction, experience and commitment.

Cross-media campaign: putting windows in the right light

Catchy texts and a progressive visual language convey our message:

Putting windows in the right light - analog and digital. Strikingly unusual, perhaps even a little provocative. A campaign that sticks. Even if there is no time to linger. Peace, security and thermal protection. In the midst of station hustle and bustle. But not only big and bold, but also small, on the screen. The wish: a cross-media complete package. Effective. Regardless of the format.

What must a cookie banner look like today?

Is your cookie banner up to date?

Current ruling of the BGH

Not only since the entry into force of the GDPR anno 2018, the question of the design of legally compliant cookie banners leads to some question marks. But especially as a website or store operator, it is essential to be on the safe side at this level. Those who do not want to run the risk of being warned due to formal errors are faced with the task of implementing the current guidelines as soon as possible.

netID: The alternative to the dying cookie

netID SvenBornemann

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on data protection and the privacy of Internet users. The Süddeutsche Zeitung already wrote in 2017: "Media and advertising industry feel threatened." because with the cookie, potential customers could be lost. The knowledge and inspiration platform for the digital and marketing scene OMR also reported in its article Death of the Cookie in December 2019 that digital business models are facing dramatic challenges.

Advertising on the wrong track?

Experts talk on the topic 'Is Advertising on the wrong track?'

If you follow the debate about the use of personalised advertising, two topics come up again and again: Cookies and artificial intelligence (AI). While cookies represent the technical basis for playing out personalised advertising, AI pursues the goal of optimising advertising. In this context, the question arises as to what targeted advertising on the web should look like in the future, because cookies are gradually becoming a discontinued model.

TV campaign extension: Smart remarketing for CRB

The TV commercial for CRB by Blackbit digital Commerce

The chemical laboratory CRB Analyse Service GmbH has been on a steady growth course for years and already successfully uses different digital marketing channels. In order to expand its target group, the Hardegg-based company now relied on TV advertising for the first time and commissioned Blackbit to create a commercial.