Why the Integration of HubSpot and Mailchimp Makes Sense
The integration enables centralized management of all contacts and marketing activities: email addresses and interactions flow synchronized into a uniform database - usable for CRM and newsletter campaigns. With a bidirectional connection, personalized segments can also be created that enable targeted, data-based marketing in Mailchimp - efficient, relevant and scalable.
First Steps Towards Integrating HubSpot and Mailchimp
To start the integration of HubSpot and Mailchimp, both accounts must first be linked. This can be done via the HubSpot App Marketplace, where the corresponding integrations are available. Select the desired integration and follow the instructions for authentication and setup.
The free integration is sufficient for simple synchronization of contact data and interactions. If bidirectional synchronization is required, a paid version of the HubSpot Operations Hub must be used. Make sure that all necessary authorizations are granted and the desired synchronization rules are defined.
Optimize Your Marketing Strategies With Bidirectional Synchronization
Bidirectional synchronization takes your marketing strategy to a new level - through targeted segmentation and personalized targeting. By enriching Mailchimp contacts with information from HubSpot, detailed segments can be created that enable a more precise target group approach.
This is particularly advantageous in the B2B sector, where smaller target groups with a higher shopping basket value are addressed. However, the personalized approach can also increase the conversion rate and strengthen customer loyalty in the B2C sector by using detailed data from both tools.
Saving Costs Through Clever System Integration
In the B2C sector in particular, high contact numbers and small shopping baskets can quickly lead to expensive newsletter campaigns - especially if HubSpot is used exclusively. These costs can be significantly reduced by integrating Mailchimp: Sending via Mailchimp is not only cheaper, but also more scalable.
Mailchimp also offers more free integrations than HubSpot. Companies that use Mailchimp as a central platform for email registrations can therefore save additional integration costs - for example, when connecting store systems such as BigCommerce or learning platforms such as Thinkific.
Best Practices for Integrating HubSpot and Mailchimp
To get the most out of the integration of HubSpot and Mailchimp, a few best practices should be followed. Firstly, it is important to perform regular synchronizations to ensure that all data is up to date. This avoids data inconsistencies and improves the effectiveness of marketing campaigns.
Secondly, clear rules for data synchronization should be defined. This includes defining which data should be synchronized and how conflicts are handled. Thirdly, it is advisable to regularly review and adjust the integration to ensure that it meets current business requirements and is used optimally.
Blackbit Is a Certified Mailchimp Pro Partner and HubSpot Solution Partner
Thanks to our experience with both platforms, we can help you to exploit the full potential of your marketing tools - efficiently, data-supported and individually tailored to your goals.
Contact us - our digital marketing team will be happy to advise you on optimal integration and use.
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