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Pimcore X takes off!

Pimcore X is here - the most important facts about the new version Pimcore X was released on May 11: The new version offers increased performance and new features for efficient collaboration on product data, digital assets and other content. The long-awaited release of Pimcore X is finally here! The most important news right away: Technologically, the framework has been put on a new, faster footing with the help of the Pimcore community. Pimcore X is more powerful and leaner than all previous versions. The developers realized this with Symfony 5, PHP 8 and ExtJS 7. As the world's leading PHP framework, Symfony offers the best prerequisites for efficient developments based on Pimcore. This pleases the developers in house!

E-commerce goes D2C: the trend towards direct sales

Big brands are pioneers in D2C marketing Covid-19 had an impact on just about every area of society and unexpectedly made 2020 a record year for online retail. What developments will shape e-commerce in 2021? One of the big buzzwords in the current year is D2C - Direct to Customer. It describes a development that some major brands initiated years ago: More and more well-known manufacturers are skipping retail and marketing their products directly to fans and friends of their goods.