Blackbit remains Google Partner

The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user profiles - delivering better results and a more satisfying user experience. This is because search engines learn with the help of artificial learning and dynamically influence which results are displayed. A supposedly simple Google search is determined by auto-completion in the search box, bid control in AdWords and intelligent prediction of purchase completion probabilities. Blackbit online marketers André Reß and Achim Stassen exchanged ideas on how exactly artificial intelligence can be used to optimize search results and thus increase sales in online commerce at the Google Agency Service meeting on March 30.