Blackbit has been a Google Partner since the beginning of the program and once again meets the requirements for certification, which stands for the highest quality in online marketing and distinguishes us as competent as well as trustworthy partners.
Google's rating tool influences many purchasing decisions on the Internet - and Google ratings are also playing an increasingly important role for companies in purely offline retail: positive ratings improve the ranking on Google results pages. Your own business therefore increasingly depends on what your customers write about you and how they rate your service. Positive Google reviews from satisfied customers are quickly convincing and ensure new customers in the long run. Because good reviews from other buyers are often more effective than any self-promotion, as they are perceived as authentic recommendations that reflect real experiences of real people. In many respects, positive Google reviews are therefore the best thing that can happen to your own business. From all kinds of online stores to service providers in various industries to local businesses like the food delivery service around the corner - everyone benefits from positive reviews.
Congratulations! For the third year in a row, Blackbit has received certification from the BVDW. The increased requirements for certification in 2021 increase its significance. The German Association of the Digital Economy (BVDW) certifies Blackbit again as an SEA quality agency. The SEA Quality Certificate attests to agencies' requisite knowledge and proven professionalism in the field of search engine advertising.To receive certification, the search engine experts at Blackbit had to undergo an examination. A neutral committee evaluated their work under the criteria of working methods, customer satisfaction, experience and commitment.
Long-range support in the Göttingen team After our new power woman in project management and our fresh and mountain-tested trainee copywriter we are now happy again about a new face in the blackbit crew.
Putting windows in the right light - analog and digital. Strikingly unusual, perhaps also a bit provocative. A campaign that sticks. Even if there is no time to linger. Peace, security and thermal protection. In the midst of station hustle and bustle. But not only big and bold, but also small, on the screen. The wish: a cross-media complete package. Effective. Regardless of the format.
The chemical laboratory CRB Analyse Service GmbH has been on a steady growth course for years and already successfully uses different digital marketing channels. In order to expand its target group, the Hardegg-based company now relied on TV advertising for the first time and commissioned Blackbit to create a commercial.
Our SEA experts Claas Janssen and Christian Engelmann have successfully passed the Google Ads mobile advertising exam and have now officially proven their expertise in this area.
According to Statista, the revenues generated with the help of search engine advertising (SEA) will continue to rise until 2021. However, for many companies that have laboriously familiarized themselves with Google AdWords, it is becoming increasingly difficult to optimize bidding strategies and the desired success with SEA unfortunately often fails to materialize. The more extensive the advertising campaigns become, the more often the use of the complex bidding system and the elaborate optimization of ad budgets pushes even the most motivated online marketers to their limits - the corresponding click and sales figures are then usually missing. Bid management tools help advertisers to create and adapt bid strategies - thanks to smart algorithms and artificial learning mechanisms, 20 to 60 percent more ad clicks can be achieved.But how does bid management work and what do advertisers need to pay attention to in order to maximize their returns in search engine advertising?
What do you think of when you hear search engine advertising? In all likelihood, the answer will be "AdWords," because Google not only dominates the international market for search engine advertising (SEA), but also holds a market share of 90 percent in Germany. Nevertheless, companies can reach almost one in ten users in Germany with Bing Ads, and especially in the B2B sector - because many large and medium-sized companies use Microsoft products.
To successfully reach customers on different platforms, companies can now use Smart Display campaigns to serve precisely tailored ads on more than three million websites and apps. Thanks to machine learning, AdWords Smart Display is continuously optimized, responsive display ads are automatically created and conversion-optimized ad offers are served.
The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user profiles - delivering better results and a more satisfying user experience. This is because search engines learn with the help of artificial learning and dynamically influence which results are displayed. A supposedly simple Google search is determined by auto-completion in the search box, bid control in AdWords and intelligent prediction of purchase completion probabilities. Blackbit online marketers André Reß and Achim Stassen exchanged ideas on how exactly artificial intelligence can be used to optimize search results and thus increase sales in online commerce at the Google Agency Service meeting on March 30.
