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"Google certified merchants" is going - "Google customer reviews" is coming.

Google Customer Reviews: What you need to know now as an online retailer - Blackbit

After less than four years on the German market, Google will announce the end of the "Google Certified Retailer" seal of approval in March. One can only speculate about the reasons for this; there are no reliable statements on the matter. What is certain, however, is that there will be a successor program: According to the search engine giant's own information, "Google Customer Reviews" will focus more clearly on high-quality reviews from customers and their seller ratings - according to Google, the two main factors for increasing the number of visitors to websites.

AdWords: Google deletes ads in right column

Removal of AdWords ads to the right of search results - Blackbit

Google has taken the matter seriously: After various test runs, the placement of ads to the right of the search results was discontinued on February 22, 2016. From now on, only a maximum of four ads will be displayed above the search results. Google Shopping results are not affected by the change; these will continue to be displayed in the right-hand column.

Dynamic Remarketing: Targeted AdWords Advertising

Dynamic Remarketing: Targeted AdWords Advertising

Anyone who occasionally visits online stores is familiar with the phenomenon: a certain time after leaving the store, you regularly encounter AdWords ads for exactly the products about which you have previously informed yourself. Of course, this is no coincidence, but dynamic remarketing.