"Google certified merchants" is going - "Google customer reviews" is coming.
After less than four years on the German market, Google will announce the end of the "Google Certified Retailer" seal of approval in March. One can only speculate about the reasons for this; there are no reliable statements on the matter. What is certain, however, is that there will be a successor program: According to the search engine giant's own information, "Google Customer Reviews" will focus more clearly on high-quality reviews from customers and their seller ratings - according to Google, the two main factors for increasing the number of visitors to websites.
