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Advanced Social Media Marketing - The Facebook Ads Camp 2017

 Advanced Social Media Marketing - The Facebook Ads Camp 2017 - Blackbit Social media marketing experts and marketers discussed how to implement successful advertising measures on Facebook at the first German Facebook Ads Camp on May 5, 2017 in Cologne. In conjunction with Instagram, the social network has become one of the largest advertising platforms worldwide - with 1.8 billion monthly users on Facebook and 500 million users on Instagram. The Facebook Ads Camp offered a full day to exchange ideas about efficient ad design and distribution. Joining the camp was our in-house social media expert and vice-chair of the BVDW (Bundesverband Digitale Wirtschaft) social media focus group, Michael Koch, who led the discussion panel on campaign optimization on Facebook.

Trends and developments in the Social Media Compass 2016/17

Social Media Kompass 2016/17 - Blackbit September was digital and social, because on September 14 and 15, 2016, the dmexco took place in Cologne. On these days, the entire digital marketing elite met to exchange ideas on topics related to innovations, trends and developments in digital marketing. The Bundesverband Digitale Wirtschaft (BVDW) e.V. was also represented at this event with expert talks, guided tours and a trade fair stand. The new Social Media Compass 2016/17, which is now available as a free download, was also part of the event.

Facebook at Work - Busy helper?

Facebook at Work: A tool for internal communication in companies - Blackbit A glance at the calendar, checking e-mails, coordinating appointments, keeping track of time - the phone rings, the messenger flashes and the intranet is available, but it is only really used on leap years, especially since no real benefit is apparent. We are surrounded by tools that are very useful in individual cases, but in total inhibit productivity.

Social CRM: 11 tips for companies

Social CRM: 11 tips for successful customer relationship management on the social web - Blackbit Today, social media offer companies enormous potential in the area of customer relationship management. More and more frequently, busy customers on Facebook, Twitter & Co. are becoming data suppliers and partners in the (further) development of products and business areas. To help you get to know your customers better, customize your offerings and enhance your company's reputation, we have compiled 11 tips for successful social customer relationship management (sCRM).

Local Insights: New statistics for Facebook Pages

Facebook Local Insights - Blackbit If you regularly browse the statistics of your Facebook fan page, you may have already discovered them: the new Insights for local businesses. The tool has been available in the U.S. since November 2015 and has now been rolled out to German-speaking countries. We present the most important functions and advantages for advertisers.