September was digital and social, because on September 14 and 15, 2016, the dmexco took place in Cologne. On these days, the entire digital marketing elite met to exchange ideas on topics related to innovations, trends and developments in digital marketing. The Bundesverband Digitale Wirtschaft (BVDW) e.V. was also represented at this event with expert talks, guided tours and a trade fair stand. The new Social Media Compass 2016/17, which is now available as a free download, was also part of the event.