September was digital and social, because on September 14 and 15, 2016, the dmexco took place in Cologne. On these days, the entire digital marketing elite met to exchange ideas on topics related to innovations, trends and developments in digital marketing. The Bundesverband Digitale Wirtschaft (BVDW) e.V. was also represented at this event with expert talks, guided tours and a trade fair stand. The new Social Media Compass 2016/17, which is now available as a free download, was also part of the event.
Social media marketing experts and marketers discussed how to implement successful advertising measures on Facebook at the first German Facebook Ads Camp on May 5, 2017 in Cologne. In conjunction with Instagram, the social network has become one of the largest advertising platforms worldwide - with 1.8 billion monthly users on Facebook and 500 million users on Instagram. The Facebook Ads Camp offered a full day to exchange ideas about efficient ad design and distribution. Joining the camp was our in-house social media expert and vice-chair of the BVDW (Bundesverband Digitale Wirtschaft) social media focus group, Michael Koch, who led the discussion panel on campaign optimization on Facebook.
