Sustainability in e-commerce: Blackbit pushes the business of the traditional and high value retailer for wooden goods with optimizations of the xt:Commerce store. As a company with history, Hofmeister is aware of its ecological and social responsibility. The wholesaler and importer stands for sustainability and lives up to its social and ecological obligations: production from renewable raw materials, manufacturing in small, regional companies or family workshops, short supply chains and climate-neutral as well as plastic-free shipping - truly lived, strong values that Hofmeister can be proud of! Hofmeister therefore wanted to communicate its convincing philosophy more clearly to the outside world. Blackbit tackled this task and implemented technical and visual optimizations of the Hofmeister online store in three successive steps.