We are expanding the training courses offered by the Blackbit Academy: After the first courses primarily imparted knowledge and skills relating to Pimcore and the Blackbit Data Director, the new course takes up the topic of search engine optimization.
The Basics of Search Engine Optimization as a User-Friendly Video
In the Academy course "Search Engine Optimization (SEO) Basics", the why is clarified first: How does search engine marketing help you to master the great challenge of gaining more visibility and reach on the Internet? After all, these are the fundamental prerequisites for being noticed by potential customers - and ultimately for effectively generating sales.
Starting with the basic prerequisite of a page's indexability, through the topics of content and keywords, technical SEO and optimization of the user experience (UX), the video course moves on to the importance of original, high-quality content that users consider worth sharing and are therefore happy to share voluntarily.
Based on the role that effective SEO can play in the success of an entire company, the course assigns individual measures such as keyword research, targeted text optimization and technical SEO their true value. Because from the perspective of the big picture, this is where the subtle differences emerge: What distinguishes well-performing pages from very well-performing pages?
SEO: A Question of the Right Technology
In order to take advantage of the complex interaction between content, technical requirements and the latest preferences of the algorithms of the major search engines, it is also necessary to select the right technologies. The Academy course therefore presents the two platforms Conductor and ContentKing, which are indispensable for the implementation of a successful long-term SEO strategy, in a screen cast and explains their functions.
Watch the Entire SEO Course in the Blackbit Academy
Would you like to see the complete video course with all the details? Simply register in our Blackbit Academy to learn all about the basics of search engine optimization.
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