Online search is undergoing radical change. AI systems such as ChatGPT, Google AI Overviews or Copilot are increasingly providing answers directly - without users having to click on traditional search results.
For companies, this means
Visibility is no longer automatically achieved through rankings and traffic.
Many organizations are currently asking themselves the same questions:
- Our content is there - why are we still not showing up?
- Why is our brand hardly mentioned or not mentioned at all by AI?
- What role does traditional SEO still play?
Free Webinar
Why your website doesn't show up in ChatGPT & Co. and what you need to do now for AI visibility.
AI Is Changing the Rules of the Game
Even in the age of AI, basic principles remain the same:
Good content, clear structure and thematic relevance are still crucial.
What is changing, however, is the context in which content is evaluated:
- AI systems do not think in terms of keywords, but in terms of topics, contexts and intentions.
- Visibility is created via their own content and external sources such as specialist portals, reviews or forums.
- Brands are cited, often without a website visit taking place.
The central question is therefore no longer:
"How well do we rank on Google?" - but: Where and how does our brand appear in AI-supported searches - and why?
Typical Mistakes That Currently Occur Frequently
In practice, we see this time and again:
- Content is heavily optimized for classic SEO, but not for AI logic
- There is no overview of the context in which a brand is mentioned by AI
- Decisions are made without systematic monitoring beyond rankings
This leads to uncertainty or measures without clear priorities.
What You Can Expect in the Webinar
- An understandable classification of how search is actually changing due to AI
- The most common reasons why content does not appear in AI searches
- A practical insight with Conductor that shows how AI visibility can be fundamentally analyzed and classified
Who Is the Webinar For?
- Marketing and digital managers
- E-commerce and platform teams
- B2B and B2C companies where traditional SEO alone is no longer effective
- Organizations that want to take a structured approach to AI visibility
Date and Registrationn
Webinar
Why your website doesn't show up in ChatGPT & Co. and what you need to do now for AI visibility
Date: Thursday, February 26, 2026
Time: 14:00 - 14:45
Location: Online (Microsoft Teams), free of charge
Note:
For companies that would like to delve deeper into the topic after the webinar, we will present structured entry options afterwards.
Leave us feedback