Many companies today lose a considerable amount of their tracking data - often without realizing it. Browser restrictions, ad blockers and consent rejections mean that conversions are not fully recorded. In practice, this means that 10-30% of conversions actually achieved remain invisible.
Cookie blockers, browser restrictions and stricter data protection regulations mean that classic client-side tracking is becoming increasingly unreliable.
You asked us for a review - we listened. Our free webinar on server-side tracking is entering its second round. Save your place and find out how to future-proof your data:
Why Client-Side Tracking Is Becoming Increasingly Unreliable
Browsers such as Safari or Firefox have been consistently restricting tracking for years. What's more: Up to 50-60% of users refuse to give their consent in consent banners designed in accordance with data protection regulations.
The consequences are tangible:
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Declining data quality in analytics tools
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Inaccurate conversion attribution
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Poorer decision-making basis for campaign optimization
This under-measurement can lead to incorrect budget decisions, especially in performance-driven marketing.
The Answer to Data Loss: Server-Side Tracking
This is exactly where server-side tracking comes in: instead of sending tracking data directly from the browser to external platforms, it is collected via a separate server. This gives companies significantly more control over their data flows.
Companies benefit from this:
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a better database for automated campaigns
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more reliable data for ads, attribution and analysis
Server-side tracking is therefore considered a viable alternative to traditional client-side tracking - especially for companies with active paid media strategies.
What You Can Expect in the Webinar
In our live webinar, we will show you practical examples:
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How badly your own setup can be affected by data loss
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Why conversion under-measurement distorts budgets
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How server-side tracking works technically
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What realistic performance effects can be expected
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For whom the switch is worthwhile - and for whom not (yet)
We focus on concrete examples, measurable effects and an honest assessment of the effort involved.
Our Expertise: From Strategy to Implementation
In the webinar, we share our experience from e-commerce projects and show what really matters when it comes to implementation.
Webinar: Tracking Despite Cookie Blockers
Tracking despite cookie blockers: How to sustainably secure your data quality with server-side
Date: Thursday, 05.03.2026 | 2.00 p.m.
Time: 14:00 - 14:45
Location: Online (Microsoft Teams), free of charge
Speakers:
- André Reß, Head of Online Marketing
- Jan-Luca Klees, Technical Lead
Secure reliable data for your marketing decisions. Register now free of charge and find out how to future-proof your tracking.
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