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SEO in Transition: What AI Means for Your Visibility

from Philipp Zettler

"SEO is dead" - or "Everything stays the same"? In the first half of 2025, the web was full of contradictory predictions. No wonder: artificial intelligence is fundamentally transforming the digital world - and also changing the way people find content.

What does this mean for your company? Will you remain visible - or will you be overlooked by ChatGPT, Google AI overviews and the like?

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Orientation in a Changing Search World

Many website operators are currently asking themselves pressing questions:
  • How will our customers find our website in the future?
  • Will our Google ads still be seen at all?
  • How do we prevent AI from recommending our competitors instead of us?
  • Has all the SEO work of recent years been in vain?
  • What is GEO (Generative Engine Optimization) and how does it work?

Our answer: don't panic. But it's time to rethink.

AI and Social Media Are Shaking Google’s Dominance

Internet searches are changing: Google is no longer the first port of call for many users. Social media platforms such as TikTok and Instagram are also gaining relevance through their searches - especially among Gen Z. In Asia, other search engines have long been gaining ground.

At the same time, new search mechanisms are emerging via LLMs (Large Language Models) such as ChatGPT, Gemini or Deepseek. Google itself is also experimenting with new AI formats such as "AI Overview".

What does this mean? The traditional SEO world is gaining powerful new players.

If You Hesitate, You Become Invisible: Content Must Be Optimized for ChatGPT and Co.

The reality: visibility requirements are increasing. And as with all digital upheavals, the top dogs are the first to benefit. Those who already have a presence on many platforms with high-quality, well-optimized content have a clear head start.
 
The danger: small sites, outdated content and poorly maintained SEO strategies are becoming increasingly invisible - in Google, on social networks and even more so in AI results.
 

Geo Does Not Replace SEO - It Enhances It

GEO stands for Generative Engine Optimization - the optimization of website content for evaluation by AI models. This is not just about keywords, but about content that is machine-readable, logically structured and semantically meaningful.

Blackbit relies on the concept of "Search Everywhere Optimization": a holistic approach that makes your content visible on all relevant platforms - from Google and social media to blogs, shopping platforms and podcasts. We combine classic SEO with GEO and platform-specific content optimization.
 

What Does This Mean for B2B and B2C?

The changes affect all sectors - but they have different effects:
  • In the B2C sector, search behavior is shifting strongly towards social media, visual search and AI-supported purchase recommendations. Those who are not present here are losing direct access to customers.
  • In the B2B segment, more and more decision-makers are using generative AI to research information, pre-select providers or find solutions. Visibility in these AI-supported contexts is becoming a decisive competitive factor.
The same therefore applies to both target groups: Without targeted optimization for new search mechanisms, there is a risk of loss of visibility - with long-term consequences for leads and sales.
 

Blackbit Accompanies You in the New World of Online Search

We support you with:

  • Analyzing your current SEO and GEO visibility
  • Development of individual strategies for cross-platform optimization
  • Creation and revision of AI-friendly content
  • Technical optimization of your website
  • Advice along the entire marketing value chain
Our goal: More visibility. More relevance. More success - even in a search world dominated by AI.
 

SEO Knowledge Live: Our Webinars on Search Behavior in The
AI Age

In a few weeks, we will be launching our webinars on AI and SEO. In them, we will explain the functions, effects and solutions for internet search in the age of AI. We will show you in a practical way what is now important in search engine optimization, how AI is changing the rules of the game - and how companies can react in a targeted manner.
 
Sign up for our newsletter and find out when our first webinar starts.
 
 

Want to Get Started Right Away?

Would you like to know how visible your content currently is for AI models and search engines?
Do you need tips for your first steps? Or an optimization strategy tailored to your products?
 
Philipp Zettler
Written by Philipp Zettler

Philipp Zettler is an SEO and SEA specialist at Blackbit Digital Commerce and supports companies in sustainably increasing their online visibility. His focus is on the development and implementation of effective SEO strategies and the optimization of Google Ads campaigns for B2B and B2C companies. With in-depth expertise in the areas of search engine optimization, content optimization and data-driven performance marketing, Philipp helps clients remain visible and successful in the age of artificial intelligence.

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