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Digital Commerce Blog

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netID: The alternative to the dying cookie

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netID SvenBornemann

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on data protection and the privacy of Internet users. The Süddeutsche Zeitung already wrote in 2017: "Media and advertising industries feel threatened." because potential customers could be lost with the cookie. The knowledge and inspiration platform for the digital and marketing scene OMR also reported in its article Death of the Cookie in December 2019 that digital business models are facing dramatic challenges. 

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Advertising on the wrong track?

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Experts talk on the topic 'Is Advertising on the wrong track?'

If you follow the debate about the use of personalized advertising, two topics keep popping up: Cookies and artificial intelligence (AI). While cookies represent the technical basis for playing out personalized advertising, AI pursues the goal of optimizing advertising. In this context, the question arises as to what targeted advertising will look like in the future, because cookies are gradually becoming a discontinued model;

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TV campaign extension: Smart remarketing for CRB

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The TV commercial for CRB by Blackbit digital Commerce

The chemical laboratory CRB Analyse Service GmbH has been on a steady growth course for years and already successfully uses different digital marketing channels. In order to expand its target group, the Hardegg-based company now relied on TV advertising for the first time and commissioned Blackbit to create a commercial.

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High-revenue search engine advertising thanks to bid management

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Get the clicks you want

According to Statista, the revenues generated with the help of search engine advertising (SEA) will continue to rise until 2021. However, for many companies that have laboriously familiarized themselves with Google AdWords, it is becoming increasingly difficult to optimize bidding strategies and the desired success with SEA unfortunately often fails to materialize. The more extensive the advertising campaigns become, the more often the use of the complex bidding system and the elaborate optimization of ad budgets pushes even the most motivated online marketers to their limits - the corresponding click and sales figures are then usually missing. Bid management tools help advertisers to create and adapt bid strategies - thanks to smart algorithms and artificial learning mechanisms, 20 to 60 percent more ad clicks can be achieved.But how does bid management work and what do advertisers need to pay attention to in order to maximize their returns in search engine advertising?

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Online marketing at its best: Blackbit receives BVDW SEA certificate

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We receive the SEA Quality Certificate for 2018 from the Bundesverband Digitale Wirtschaft e.V. (BVDW) and are thus confirmed in our expertise, customer satisfaction and transparency in the field of search engine advertising (SEA). In order to be found on the web and increase sales, SEA is a powerful tool that small and medium-sized companies should use if they want to prevail against larger competitors on the web and reach potential customers with their products or services.

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3 reasons to use Bing Ads for multichannel marketing in the B2B sector

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3 reasons to use Bing Ads for multichannel marketing

What do you think of when you hear search engine advertising? In all likelihood, the answer will be "AdWords," because Google not only dominates the international market for search engine advertising (SEA), but also holds a market share of 90 percent in Germany. Nevertheless, companies can reach almost one in ten users in Germany with Bing Ads, and especially in the B2B sector - because many large and medium-sized companies use Microsoft products. 

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Why you should not confuse content and inbound marketing

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Content-Marketing vs. Inbound-Marketing

The Internet offers people new approaches in their search for solutions and content: Without being able to narrow down their question or specifically name their desire, they come into contact with content. This is where content marketing comes in: The desired target group is addressed with the help of user-relevant content and thus convinced of a product, a company or a service. Inbound marketing has a similar approach, using various tools and optimizing strategies to accompany visitors along their customer journey. In recent years, both approaches have become effective alternatives to traditional advertising - but how does content marketing differ from inbound marketing?

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The Future of Online Marketing - HubSpot Partner Meeting

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Hubspot Summit 2017

Customers buy differently than they did ten years ago! This fact presents e-commerce companies with new challenges: How to reach potential customers in the fragmented web? Which marketing strategies are effective to generate new leads? And how do you create positive user experiences to increase sales? In doing so, the ever-faster developments in online marketing demand entrepreneurial flexibility and agility in implementation. Inbound marketing has established itself as a holistic marketing strategy for accompanying potential customers through to a successful purchase. With helpful content and customer-centric marketing and sales tools, the customer is put in the center of attention, ensuring a better user experience and more sales. On May 16 and 17, 2017, as pioneers of inbound marketing in the EMEA region (Europe, Middle East and Africa), representatives of HubSpot partner agencies met to exchange ideas in Dublin. The HubSpot Summit invited the most qualified agencies to share what's new in online marketing and the changing challenges of being an agency. Blackbit was there as a HubSpot Silver Partner to gather new insights into the future of online marketing for the optimal consulting of our customers.

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