DMEXCO Masterclass: Next Level Personalization with Pimcore & MailChimp

Blackbit CEO Stefano Viani and Franz Riedl, Country Manager DACH at Intuit MailChimp, speak at DMEXCO 24 about personalization as a sales-relevant factor in e-commerce, which relies above all on up-to-date data to be successful.

Blackbit is also present at DMEXCO this year and is participating in the prominent digital marketing and advertising conference with a presentation.

The consistent personalization of content and all means of communication used is a central means of retaining customers. It forms an important part of the third building block of the 3C method, with which Blackbit supports its customers in continuously increasing the business value of their platforms. After all, relevant content and an outstanding user and brand experience are the basis for a growing community of loyal customers.

Successful personalization is data-driven

In his presentation at the DMEXCO Masterclass, Stefano Viani talks about the role of email marketing in digital advertising and how its success is closely linked to the personalization of content. After all, effective personalization does not end with a personal salutation and an individual subject line, but should above all offer recipients relevant added value. To achieve this, however, a solid foundation of data is required – and this is provided by the integration of a Customer Data Platform (CDP).

CDP integration: Pimcore meets MailChimp

As a Pimcore Platinum Partner and MailChimp Pro Partner, it is of course no coincidence that Blackbit can offer a technical solution to this challenge in addition to consulting. Using the example of Digitalcluster.Hamburg, the two speakers will explain how the Pimcore Customer Data Platform Framework interacts with MailChimp and explain the benefits of integrating the two tools.

Practical examples and helpful tips for the effective personalization of customer communication round off the masterclass.