We transferred EGGERS' corporate design to the new website and realized the technical implementation with the all-in-one platform HubSpot.
Founded in 1907, the long-established company EGGERS is now a group of eight companies at five locations that offer various services for private and public construction projects. Each of these individual companies previously had its own website - sometimes with sparse company information and no way to contact them. The individual, outdated online presences made it difficult for the entire group of companies to have a consistent, effective online presence.
Team-Work for a Search Engine-Friendly, Attractive Online Presence
The EGGERS Group wanted a new online presence for a uniform external image and efficient internal processes. The comprehensive web relaunch was supported by three agencies:
- Overall project management by the advertising agency Die Werbegenossen
- SEO/SEA by the SEM agency Second Elements
- Technical implementation by the digital commerce agency Blackbit
In close coordination with EGGERS, we transferred the existing corporate design to the new website. The technical implementation was based on the all-in-one CRM, marketing and service platform HubSpot, which offers useful tools for lead generation, search engine optimization and efficient data maintenance.
The new HubSpot tools and functions were presented to the EGGERS team in joint workshops and implemented in the relevant departments of the company.
Efficient Data Maintenance Thanks to HubSpot
With the HubSpot CMS, Blackbit has created a new infrastructure for the EGGERS website that harmonizes internal processes and external presentation. This has created standardized company-wide processes for data management and established a central hub for all marketing, sales and HR activities - from individual blog posts to effective lead generation and successful recruiting.
More Insights: Read the Full Case Study Now
How does EGGERS use HubSpot's own database HubDB to maintain website data centrally and error-free? Which lead management features does the group of companies benefit from? How does the new HubSpot website allow EGGERS to master current industry challenges? - Read more background information on the project in our comprehensive case study!
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