We have been working with Viani for many years. We know their products, their attitude and their quality standards - as well as their digital challenges. For the current challenge in email marketing, we have developed the right recipe step by step to make processes more efficient and personalized.
Because sometimes tools are powerful - but not always the solution that a team really needs. HubSpot could do a lot, but was too complex and too expensive for Viani. Together with Viani, we analyzed the requirements in detail and decided that a leaner, more intuitive tool was better suited to the team's goals and daily routine.
Optimize Workflow, Restructure Processes
With Mailchimp as the basis, we were able to restructure the processes. Automated workflows, precise segmentation and seamless integration into existing systems are just some of the ingredients of the new setup.
The result? Efficiency, clarity and more freedom for creative content - but we won't reveal the details just yet.
Curious?
Find out in our case study:
- why Mailchimp was the better choice for Viani
- how processes became noticeably simpler and faster
- and what positive effects this had on the campaigns
A brief look behind the scenes that shows how the right combination of structure and tool choice can revitalize marketing.
To the Viani case study – “Enjoyable communication”
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