netID: The alternative to the dying cookie
What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on data protection and the privacy of Internet users. The Süddeutsche Zeitung already wrote in 2017: "Media and advertising industries feel threatened." because potential customers could be lost with the cookie. The knowledge and inspiration platform for the digital and marketing scene OMR also reported in its article Death of the Cookie in December 2019 that digital business models are facing dramatic challenges.