Taking your new bike to work and your employer is paying? No problem thanks to the uncomplicated leasing offer from Bikeleasing-Service GmbH & Co KG! Blackbit developed a web portal as well as an app for our long-standing customer, set up a new API interface for automatic synchronisation between PIM and CRM and thus created a convenient, unbureaucratic and service-oriented processing of the leasing offer.
Fast-growing start-up meets ... digital agency
Founded in 2015, Bikeleasing-Service GmbH & Co KG is one of the fastest growing and leading leasing providers in the highly competitive service bike market. The reliable service and attractive conditions for bicycle dealers, companies as well as employees make it one of the top providers for bicycle leasing in Germany and Austria.
In the course of the bicycle boom since the Corona Year 2020, service bike leasing, which is becoming increasingly popular, is experiencing a strong boost. Together with Blackbit, Bikeleasing developed a strategy to profit as much as possible from the boom. The goal was clear: away from paper, towards an online portal and app for the smoothest possible leasing process with Bikeleasing's typical plus in service - minimal effort and uncomplicated processes.
Intuitive usability for unbureaucratic service processing
The focus of the new service offer was on modern, user-friendly processing through completely digital processes: from registration and mobile contract management to the simple handling of damage claims and possible takeover offers at the end of the term.
The greatest challenge was the logical sequence of the necessary sub-processes in the leasing business, their mapping in the system and automation in order to continue to guarantee an uninterrupted user journey. The solution: a new API interface to link the CRM with the new application.
Technically strong: old Pimcore rebuilt using Quasar and Vue.JS frameworks
Bikeleasing already relied on the Pimcore web platform together with Blackbit in 2018 - the technical foundations were thus already in place. Through continuous data synchronisation, the leasing contracts maintained in the CRM are now automatically synchronised with the PIM system. This was followed by the optimisation of the design and presentation of the bike leasing app according to the mobile first concept for use on smartphones and tablets.
All steps in the leasing process were implemented with the usual high security standard: Activation and use of the app and the portal are only possible with a valid user ID. Without registration, customers only have limited access to selected functions.
Both sides can be proud of the result: The further development of the online portal as well as the Bikeleasing app brought Bikeleasing in Germany a growth of 100,000 newly registered workers. At the same time, the position on the Austrian market was strengthened. As a result, the company bike service now has more than 38,000 companies with over 2.1 million employees as its permanent customer base.
Leasing contracts can be concluded and self-managed by all customers with just a few clicks; approvals in the leasing process can be given or obtained completely digitally. Contract processes can be completed with a single visit to the dealer. Particularly practical for the self-employed and freelancers: the integrated function for automatic Schufa comparison.
Service bike leasing has never been so easy!
Would you like to find out more about the technical implementation for skilful business processing, geared towards satisfied customers and smooth processes? You can read all about this successful cooperation with Bikeleasing here:
Are you inspired by the result? Feel free to contact us and together we will find out how you too can optimise your user journey through the skilful use of innovative technologies and smooth data management.
Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.
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