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Rohde tames extensive product data with PIM & table configurator

Rohde AG supplies industrial companies all over the world with a wide variety of industrial handles, surface technologies, mechanical processing and pipe connections. For the company, such a wide range of products also means a large amount of diverse product data that has to be maintained for its website, catalogs, etc. The company wanted a data model for its new website and online catalog.For its new website and online catalog, Rohde therefore wanted a data model that ensured the structure, order and clarity of the product data and enabled simple central maintenance of the data records.

PIM-System und Tabellenkonfigurator für die Website der Rohde AG

Multilingualism & complex tables

After analyzing the data stock, various challenges arose for our developers: The web presence had to be translatable into 13 languages due to the international target group. Another difficulty was Rohde AG's heterogeneous product range. Only a few products have exactly the same properties. Tables are used to visualize selected technical attributes, making them very heterogeneous. Each table requires a different number of columns and rows. At the same time, the responsiveness of the content had to be ensured - i.e. optimal display on different screen formats.

The solution: an online product catalog with Pimcore

Based on Pimcore, we configured an online product catalog that draws its data from the integrated PIM system. To do this, we first designed the data model and imported and then cleaned the existing data. With Pimcore, it is convenient to set up websites or online stores in multiple languages - with as many language variants as desired.

In order to cope with the very different tables, we have created a table generator. This makes it possible to control exactly how the data should be output on the website. Despite the high complexity of the data, the tables can thus be maintained as desired.

With the online product catalog based on Pimcore and our configured table generator, even extensive data sets can be easily maintained in one central location. Even with complex and heterogeneous assortments, we have succeeded in outputting the data in a structured and tidy manner on the respective product pages.

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