At the end of January, the Social Media Focus Group of the Bundesverband Digitale Wirtschaft (BVDW) e.V. elected a new board. The new chairman is Stefan Stojanow from Facebook, who replaces Ullrich Rohde (Adobe), who did not stand for re-election. Michael Koch (Blackbit), Susanne Ullrich (Brandwatch), Manuela Weber (Valuescope) and Ulf-Jost Kossol (T-Systems Multimedia Solutions) were elected as deputies.
The BVDW focus group Social Media has set itself the task of actively shaping social and economic change through social networks and demonstrating the potential of social media to companies. According to the new chairman, the change in mobile media use in particular brings with it not only challenges but also great opportunities. "Social media has democratized the advertising industry and opened up another gateway to the digital world for SMEs. In the social media focus group, we want to develop new approaches to solutions that will ensure greater self-confidence among industry, media and SMEs in dealing with the platforms and highlight the value for people and companies as well as make it quantifiable," says Stefan Stoyanov.
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