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Exquisite product texts in the online store

High-percentage information with a touch of entertainment

The product photos shine in the best light, the design is in its final form and the store can go online - only one thing is missing: the product description. It is often difficult to produce texts that not only state the obvious, but also provide information and added value. What needs to be said? What is too much? What a store operator considers irrelevant and self-evident may be the winning argument for the customer to buy. A good product description is like a whisky tasting: a treat.

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Selected ingredients in the manufacturing process

Text is the language of the searching Internet community and the means of finding a website. To ensure that the interested audience does not flee at the sight of the text, certain formalities should be observed in the text creation.

  • First things first: as in a whisky tasting, the first drop reveals the essence of the distillate and makes you want more. The first sentence is a promise, and the rest of the text is the proof.

  • Headings and subheadings: Clarity is of great importance, just as it is with a good food or beverage menu. From the first skim, it's clear what you're getting into.
  • Paragraphs: Endlessly long flowing text without interruptions is like a sommelier's monologue that no guest wants to listen to anymore. That's why pauses are also very important in product descriptions in online stores. Not only for comprehension, but also for readability, it is important to divide the text into sections of meaning.
  • Conventions: No distractions, maintaining the usual reading direction and easily readable font are the requirements for a good product description within a web store. A sans-serif web font in a dark color on a light background is the first choice.

Birkenhof Brennerei Online-Shop: Geschmackvolle Produktbeschreibungen treffen auf überzeugendes Web-Design.

Birkenhof Distillery Online Shop: Tasteful product descriptions meet convincing web design - A cooperation of Blackbit with 37Punkt.

Myth and truth: Legendary product descriptions

How does a product stay in the memory? Descriptions create emotionally charged images and form a story that brings to light not only the obvious, but also the hidden sides of a product. How is a customer supposed to know the product benefits if they are not presented to them? Anecdote-rich myths are also spun around the noble drop at a whisky tasting, turning the evening of enjoyment into a highlight. A basis of wit and charm, spiced with exciting moments of surprise arouse unforgettable emotions. The text always follows a core message and presents the uniqueness of the product plausibly and credibly. With empathy and a feel for the needs of the target group, what they are looking for is delivered on a golden platter: the rational and emotional added value of the product and, on top of that, the solution to all their problems.

Webshop Design: A taste explosion for all senses

Passion and heart flow into every line of a text. In order to keep up with technical developments and the expectations of the target group, design and text must be perfectly coordinated. In our checklist, we reveal how successful webshop design can be implemented and what needs to be taken into account.

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