In its 12/2017 issue, the computer magazine CHIP tested various online payment methods for convenience, security, privacy and protection against fraud. The test winner was Klarna - Europe's leading provider of invoice-based payment solutions for online commerce.
Klarna was particularly convincing in the security category: customers only need to enter their address, mail address and date of birth to use it. Since no registration and password assignment is required, the password (in)security and phishing risk criticized with many other payment methods is eliminated. The fact that Klarna meets particularly high security and data protection standards is nothing new. Back in 2011, Klarna was the first invoice-based payment provider to receive the "TÜV - Geprüftes Zahlungssystem" seal for this.
Present Klarna payment methods prominently in the store
The payment methods available play an important role for online shoppers when deciding to make a purchase. Invoice purchases are particularly popular in German-speaking countries: according to the ECC Payment Study Vol. 21, 40.2% of Germans, 43.3% of Austrians and even 60.7% of Swiss prefer to pay for their online purchases by invoice. As a merchant, you should therefore present especially the purchase on account, but also other payment methods offered well visible in your store.
New badges, banners and text modules are now available for the attractive presentation of Klarna payment methods in the checkout or on other store pages. You can get an overview of the new advertising materials and information on integration here.
Klarna app ensures greater customer satisfaction
The Klarna app improves the user experience of its customers: According to an internal company analysis (Klarna AB (publ), 2017), the app increased the already very high satisfaction index of Klarna customers from 83% to 86%.
End customers benefit from the following app features:
- Pay invoices with one click
- Never miss a payment thanks to push notification
- Pause payments for 30 or 60 days
- Switch to installment purchase with one click
- See all purchases at a glance
- Announce returns
For example, point out the benefits of the Klarna app to your customers in the order and shipping confirmation to make the payment process even smoother. The app can be downloaded free of charge via this link: App download
Direct debit as a new Klarna payment method
In addition to invoice and installment purchase, merchants can now also offer their customers payment by direct debit. With direct debit, Klarna also takes care of the complete processing of the claim and the risk of fraud and non-payment.
The payment method has been added to the new Klarna Payments API, which allows you to integrate all available Klarna payment methods into your online store with just one interface. The global iFrame solution hosted by Klarna is regularly tested, updated and improved.
Klarna integration for xt:Commerce stores
As a Klarna Business Partner, we provide expert advice on Klarna's range of services and take care of integrating the popular payment options into your online store. To ensure that the payment methods can also be seamlessly integrated into xt:Commerce stores, our developers have programmed a plugin for Klarna, which you can download free of charge from the xt:Commerce Marketplace.
Anett Michael is an experienced blogger for various topics of online marketing, but also writes texts for websites and online shops. Besides search engine optimized web texts, she also formulates effective ad texts for effective search engine marketing. As a specialist for social media activities, she also feels at home on all social platforms and designs crisp posts for customers.
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