"SEO is dead" - or "Everything stays the same"? In the first half of 2025, the web was full of contradictory predictions. No wonder: artificial intelligence is fundamentally transforming the digital world - and also changing the way people find content.
What does this mean for your company? Will you remain visible - or will you be overlooked by ChatGPT, Google AI overviews and the like?
Orientation in a Changing Search World
- How will our customers find our website in the future?
- Will our Google ads still be seen at all?
- How do we prevent AI from recommending our competitors instead of us?
- Has all the SEO work of recent years been in vain?
- What is GEO (Generative Engine Optimization) and how does it work?
Our answer: don't panic. But it's time to rethink.
AI and Social Media Are Shaking Google’s Dominance
Internet searches are changing: Google is no longer the first port of call for many users. Social media platforms such as TikTok and Instagram are also gaining relevance through their searches - especially among Gen Z. In Asia, other search engines have long been gaining ground.
At the same time, new search mechanisms are emerging via LLMs (Large Language Models) such as ChatGPT, Gemini or Deepseek. Google itself is also experimenting with new AI formats such as "AI Overview".
What does this mean? The traditional SEO world is gaining powerful new players.
If You Hesitate, You Become Invisible: Content Must Be Optimized for ChatGPT and Co.
Geo Does Not Replace SEO - It Enhances It
Blackbit relies on the concept of "Search Everywhere Optimization": a holistic approach that makes your content visible on all relevant platforms - from Google and social media to blogs, shopping platforms and podcasts. We combine classic SEO with GEO and platform-specific content optimization.
What Does This Mean for B2B and B2C?
- In the B2C sector, search behavior is shifting strongly towards social media, visual search and AI-supported purchase recommendations. Those who are not present here are losing direct access to customers.
- In the B2B segment, more and more decision-makers are using generative AI to research information, pre-select providers or find solutions. Visibility in these AI-supported contexts is becoming a decisive competitive factor.
Blackbit Accompanies You in the New World of Online Search
We support you with:
- Analyzing your current SEO and GEO visibility
- Development of individual strategies for cross-platform optimization
- Creation and revision of AI-friendly content
- Technical optimization of your website
- Advice along the entire marketing value chain
SEO Knowledge Live: Our Webinars on Search Behavior in The
AI Age
Want to Get Started Right Away?
Philipp ist einer unserer SEO/SEA-Spezialisten und erhöht die Online-Sichtbarkeit unserer Kundinnen und Kunden mit kreativen und treffsicheren Marketing-Kampagnen. Dass stille Wasser wahrhaftig tief sind, beweist Philipps Wesen: Hinter seiner zurückhaltenden und ruhigen Art steckt brennende Leidenschaft. Ob Google Ads oder Content-Optimierung, Philipp versinkt fokussiert in seinen Projekten – sowohl während der Arbeit als auch privat.
Do you have any questions or would you like a personal consultation?
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