From June 19, 2026, online stores that conclude contracts with consumers and where there is a right of withdrawal must provide a withdrawal button. Imagine this: A customer makes a purchase in your online store, wants to cancel later - and can't find a clear way to do so. Find out what this means, how it works and why you should act early.
The cancel button works like an emergency exit after the purchase. It is rarely used, but must be visible, accessible and functional at all times during the withdrawal period. If it is missing or poorly implemented, this can result in legal risks, additional costs and a loss of trust.
What Is the Withdrawal Button?
The revocation button is a digital option for consumers to revoke a contract directly in the online store.
- Easily accessible: Directly in the store, without email or support contact
- Within the withdrawal period: Must be accessible at all times
- Simple and comprehensible: Click → confirmation → automatic email
In short: The withdrawal button is the clearly defined digital withdrawal channel after the purchase.
Which Stores Are Subject to the Obligation?
The obligation applies to companies that conclude online contracts with consumers, provided there is a statutory right of withdrawal. Typical cases are, for example
- Digital offers (e-books, software, online courses), provided there is a right of withdrawal
- Subscriptions and memberships, where a right of withdrawal applies
- Services booked online, where a right of withdrawal applies
Exceptions:
Contracts without a statutory right of withdrawal (e.g. personalised goods, fully performed services where the consumer has waived the right of withdrawal, or purely B2B contracts).
Legal Basis
The obligation is based on EU Directive 2023/2673 (Amendment to the Consumer Rights Directive) and comes into force on June 19, 2026.
How Does Withdrawal by Button Work?
A possible procedure:
- Click on the revocation button
- Forwarding to the confirmation page to confirm revocation
- Active confirmation of the revocation
- Automatic confirmation of receipt by e-mail
The process should be digital, comprehensible and without hurdles to make it easy for customers to use.
Design and Placement
The cancel button should be clearly visible, for example in the customer account where customers view their orders. It must be clearly and unambiguously labeled so that it is immediately clear what action the button triggers. A revocation button must function like an emergency exit - easy to find and use at any time.
Consequences of a Missing Withdrawal Button
- Possible legal consequences (warnings, fines, official measures)
- Loss of trust among customers
- Additional expense
The actual consequences depend on the individual case.
Why Act Now?
Even if the deadline is in June 2026, technical adjustments take time. Concepts, interfaces, processes and responsibilities cannot be implemented cleanly in the short term.
Early planning minimizesrisks and ensures stable processes.
Conclusion
The revocation button is not an annoying obligation, but part of a professional store architecture.
- Stabilizes processes
- Reduces effort
- Fulfills legal requirements
- Strengthens customer confidence
On request, we can support you in reviewing your existing systems and implementing the legal requirements - from technical integration to the clean mapping of processes.
The information provided by Blackbit is for general information purposes only. It does not constitute legal advice. For binding legal decisions, customers should consult a qualified lawyer.
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