A Review of the Year - And a Look Ahead to What’s to Come. 2025 was a year in which many things changed - in our industry, in the economy and in society.
What used to be considered modern - a strong website, a high-performance online store, a good campaign - is now taken for granted. The real difference now lies elsewhere: in theway companies use technology, understand data and take responsibility - for customers, employees and the world in which they operate.
We feel it every day in conversations with our customers:
It's no longer about simply "going digital". It's about being effectively digital .
Change Requires Responsibility
As budgets become tighter and markets more complex, the demand for sustainability, efficiency and transparency is growing. CFOs expect predictable models. Data protection and AI demand clear guardrails.
At the same time, systems need to be stable, data needs to be reliable and teams need to learn how to use new technologies responsibly.
Blackbit has embraced this change - and rethought itself.
We are evolving from a traditional digital agency into a partner that thinks and shapes commerce responsibly:
technically excellent, reliable in the long term and humanly led.
Build. Run. Grow.
That is our guiding principle for 2026 and beyond:
Build - We develop modular commerce architectures that are flexible and future-proof.
Run - We operate systems securely, efficiently and SLO-based.
Grow - We optimize data-driven, AI-supported and with a focus on measurable impact.
This results in platforms that not only increase sales, but also make companies more resilient and sustainable.
What Remains
Despite all the change, one thing remains constant:
Our conviction that technology has the greatest impact when it is in harmony with people, society and the environment.
We think and act for the long term: for customers who want to grow.For teams that learn and create. And for an economy that not only promises sustainability, but lives it.
Thank You
We would like to thank our customers, partners and employees for a year full of trust, curiosity and joint development.
For us, 2026 will be a year in which "responsibility in commerce" is no longer a buzzword, but a lived practice - in projects, products and partnerships.
With this in mind, we wish you all a Merry Christmas, a relaxing holiday season and a strong and responsible start to the new year.
Jana Hartmann has been part of the Blackbit team since 2014 and advises companies on digital strategies and future-proof solutions in Digital Commerce. With her background as a UX/UI designer, she combines creative vision with strategic thinking and a strong focus on user experience. She develops concepts for strong brands, digital communication, and sustainable growth, helping businesses succeed in the digital transformation.
Do you have any questions or would you like a personal consultation?
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