"Never change a running system?" Anyone who rests on their laurels is fatally denying innovation and further development. EXPRESSO is looking ahead with Blackbit and facing the challenges of tomorrow's digital trade with a new, maximally flexible BigCommerce online shop.
Kassel-based EXPRESSO Deutschland GmbH & Co KG helps people around the world to perform handling and transport tasks safely and healthily. Founded in 1939, the company is a leading premium manufacturer of ergonomic transport and lifting equipment thanks to its innovative strength and development expertise.
The mission: to make good things even better and to prepare for future challenges.
Already with the relaunch online shop in 2017, Blackbit was able to increase the shop's sales by 70% within one month. The aging Magento shop was replaced by the Pimcore e-commerce framework at the time. When the company presentation was to undergo a redesign in 2022, EXPRESSO and Blackbit decided to once again adapt the shop's technical basis to the company's current requirements.
With the increasing sales of the online shop, the EXPRESSO team's desire to integrate the shop more actively into the marketing activities grew. In particular, the content management in the shop frontend was to allow more flexible display and design options. Extensive reports and a rich selection of marketing tools were desired. Nevertheless, the previous costs should not increase. In particular, all the strengths of the old shop should be retained - despite all the innovations. In order to fix the costs for operation and ongoing updates, the choice fell on a software-as-a-service solution. On the shortlist: BigCommerce, Shopware 6 and Shopify.
Perfect combination: Pimcore X and BigCommerce
Blackbit chose the visually reduced and extensive BigCommerce theme "Cornerstone" and optimised it for an optimal user experience as well as the best possible display on different display sizes. EXPRESSO thus received a responsive shop that combines maximum flexibility on the part of the operator with the best possible user experience. The product configurator that was already available in the previous shop was implemented as a Vue.JS component in the "Cornerstone" theme, including personalisation. In this way, the strengths of the old shop were retained and additional flexible design options were created on the basis of the page builder.
With the update to Pimcore X, EXPRESSO also received an interface that converts incoming orders from the online shop into EDIFACT format, the international standard format for electronic data in business transactions, and transfers them to EXPRESSO's connected merchandise management system.
For the launch of the new website, Blackbit had successfully implemented EXPRESSO's wishes on the basis of BigCommerce. The targeted addressing of different customer segments, including the corresponding price models and shipping costs, is based on BigCommerce standards, the content management was set up and adapted, and the cart configurator and personalisation were transferred to Big Commerce.
Due to the joint experience from previous cooperation as well as good communication and close coordination, the system change from a framework-based individual solution to a software-as-a-service application was successful. The possibilities and advantages of the latest cloud technology are used without having to forego the proven additional functions that represent a unique selling point for EXPRESSO among its competitors.
Details, facts and voices
Curious? In our detailed case study, you can find out more about project planning and management, implementation details and customer comments on the result of this successful project, in which Blackbit and EXPRESSO met as equals.
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