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Paul Vetter

Paul Vetter

Paul writes sometimes colorful-creative, sometimes purely factual customer and target group-oriented texts. Whether on or offline, for the blog, in fast-moving social media or for corporate publishing of inventory as well as marketing concepts that simply convince.

Blackbit stands by the side of Ukraine

A black day: We stand by the side of Ukraine and our colleagues in Kiev. For peace and security in Europe. #standwithukraine A black day for Ukraine: Due to the current situation, we at Blackbit are also shaken. It is difficult for us to find the right words. But one thing is clear: Blackbit stands by Ukraine and our colleagues in Kiev.

Blackbits Agility Barcamp 2021 - Agile Vision Sharpening

Blackbits Agility Barcamp 2021 As an agilely organized, constantly growing digital agency, it is invaluable to adjust to new requirements as a team from time to time and to review our structures for optimization opportunities. At our digital agility barcamp on November 19, we therefore presented, analyzed and discussed together.

Know-how at all levels: From the Training Mat to the Backend - Newcomer Max Looks Through

Maximilian Herrmann is our new backend developer at Blackbit's Göttingen location. Know-how at all levels: From the training mat to the backend - new recruit Max looks throughHighly motivated and always an open ear: backend developer and developer Maximilian Herrmann joins our team with immediate effect highly motivated and already inspires with his versatility. The backend professional is not only concentrated behind the flickering screen in our agency - after a long working day you can also find him in the dojo.

Relevance pays off: The nuts and bolts of SEA and SEO

With Blackbit you will be found - thanks to SEA and SEO service. When we search for something - whether information, service or product - we use Google. The search engine not only knows our search terms, but also knows better and better what we actually want to find. The direction of information flow in advertising has changed fundamentally. Fewer and fewer people watch TV and are reached by TV advertising that supposedly has a wide reach. Fewer and fewer are turning onto this communicative one-way street. Instead, people are frolicking online, specifically looking for very specific information.

Blackbit x Viani: Nomination for German Digital Award 2021

Deutscher Digital Award 2021 - Blackbit is on the shortlist! It's getting exciting! With one of our most ambitious projects, Blackbit is currently on the shortlist for the Digital Award 2021 in the Visual Design category. After Blackbit already received the Shop Usability Award 2016 as "Most Innovative Shop" for the Viani website in 2016, a lot has happened. Technical innovations, new trends and developments in e-commerce as well as in the food industry and last but not least COVID-19 have had an enormous impact on online retail and generated unexpectedly high growth rates.

More sales thanks to redesign & Pimcore: the sports mail order company Fitstore24

Optimized online shopping thanks to Pimcore and redesign Fitstore24 easily coped with the huge rush for sports and fitness products during the first lockdown: Fitted with new shopping functions and a Pimcore system for processing, the sports mail order company with its fresh design was able to record unexpectedly large order volumes and easily manage the emerging data volumes. From e-bikes to yoga mats, jump ropes to running shoes, everything related to physical activity was more than in demand in Digital Commerce during the initial closures due to Corona and the period that followed. People were pushing outdoors, devoting themselves to running, cycling, hiking and many other outdoor activities. The appropriate accessories could not be missing. Closed stores led customers in search of information and a wide range of products to the online stores.

Google reviews as a growth factor in e-commerce

Google reviews: Use what your customers write about you. Google's rating tool influences many purchasing decisions on the Internet - and Google ratings are also playing an increasingly important role for companies in purely offline retail: positive ratings improve the ranking on Google results pages. Your own business therefore increasingly depends on what your customers write about you and how they rate your service. Positive Google reviews from satisfied customers are quickly convincing and ensure new customers in the long run. Because good reviews from other buyers are often more effective than any self-promotion, as they are perceived as authentic recommendations that reflect real experiences of real people. In many respects, positive Google reviews are therefore the best thing that can happen to your own business. From all kinds of online stores to service providers in various industries to local businesses like the food delivery service around the corner - everyone benefits from positive reviews.

Helping helpers: Blackbit supports the Rückenwind project.

Blackbit provides the digital infrastructure for the Project Rückenwind. Project Tailwind is there to help students who lost their way in class due to the Corona pandemic. As one of the project's sponsors, Blackbit is particularly proud of its successes.Long-lasting school closures, new forms of teaching and a lack of digital infrastructure did not make it easy for many learners during the Corona pandemic. Home schooling by parents, some of whom work full time, and new forms of digital and self-directed learning left gaps in knowledge and exacerbated already existing inequalities among students. Project Tailwind is doing something to counteract this.

Blackbit makes three: BVDW certification as SEA quality agency

SEA quality agency wanted? With Blackbit they have found you. Congratulations! For the third year in a row, Blackbit has received certification from the BVDW. The increased requirements for certification in 2021 increase its significance.  The German Association of the Digital Economy (BVDW) certifies Blackbit again as an SEA quality agency. The SEA Quality Certificate attests to agencies' requisite knowledge and proven professionalism in the field of search engine advertising.To receive certification, the search engine experts at Blackbit had to undergo an examination. A neutral committee evaluated their work under the criteria of working methods, customer satisfaction, experience and commitment.