Fitstore24 easily coped with the huge rush for sports and fitness products during the first lockdown: Fitted with new shopping functions and a Pimcore system for processing, the sports mail order company with its fresh design was able to record unexpectedly large order volumes and easily manage the emerging data volumes. From e-bikes to yoga mats, jump ropes to running shoes, everything related to physical activity was more than in demand in Digital Commerce during the initial closures due to Corona and the period that followed. People were pushing outdoors, devoting themselves to running, cycling, hiking and many other outdoor activities. The appropriate accessories could not be missing. Closed stores led customers in search of information and a wide range of products to the online stores.