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Paul Vetter

Paul Vetter

Paul writes sometimes colorful-creative, sometimes purely factual customer and target group-oriented texts. Whether on or offline, for the blog, in fast-moving social media or for corporate publishing of inventory as well as marketing concepts that simply convince.

Blackbit Is Google Premium Partner!

Blackbit is Google Premium Partner due to excellent performance in search engine marketing

Blackbit is Google Premium Partner! This expands our portfolio of premium partnerships. Because as experts for e-commerce, we provide everything around a successful online store - from the technical basics to revenue-boosting search engine marketing.

Blackbit stands by Ukraine

A black day: We stand by the side of Ukraine and our colleagues in Kiev. For peace and security in Europe. #standwithukraine

A black day for Ukraine: Due to the current situation, we at Blackbit are also shaken. It is difficult for us to find the right words. But one thing is clear: Blackbit stands by Ukraine and our colleagues in Kyiv.

Blackbits Agility Barcamp 2021 - Agile Vision Sharpening

Blackbits Agility Barcamp 2021

As an agilely organised, constantly growing digital agency, it is invaluable to adjust to new requirements in the team from time to time and to check our structures for optimisation possibilities. At our digital agility barcamp on 19 November, we therefore presented, analysed and discussed together.

Relevance Pays Off: The Nuts and Bolts of SEA and SEO

With Blackbit you will be found - thanks to SEA and SEO service.

When we search for something – whether information, service or product– we use Google. The search engine not only knows our search terms, but also knows better and better what we actually want to find.

The direction of the flow of information in advertising has changed fundamentally. Fewer and fewer people watch TV and are reached by TV advertising that supposedly has a wide reach. Fewer and fewer are turning onto this communicative one-way street. Instead, people are surfing online in search of specific information.

Blackbit x Viani: Nomination for German Digital Award 2021

Deutscher Digital Award 2021 - Blackbit is on the shortlist!

It's getting exciting! With one of our most ambitious projects, we are currently on the shortlist for the Digital Award 2021 in the Visual Design category.

After Blackbit already received the Shop Usability Award 2016 as "Most Innovative Shop" for the Viani website in 2016, a lot has happened. Technical innovations, new trends and developments in e-commerce and in the food industry, and last but not least COVID-19 have had an enormous impact on online retail and generated unexpectedly high growth rates.

Fitstore24: Fit for the run on sporting goods thanks to Pimcore

Optimized online shopping thanks to Pimcore and redesign

Fitstore24 easily coped with the huge rush for products related to sports and fitness during the first lockdown: made fit with new functions and a Pimcore system for processing, the sports mail order company in its new design was able to unexpectedly book a large number of orders and easily manage the data volumes that arose.

Whether it was e-bikes or yoga mats, jump ropes or running shoes, everything to do with physical activity was more than in demand in Digital Commerce during the initial closures due to Corona and the period that followed. People were pushing outdoors, devoting themselves to running, cycling, hiking and many other outdoor activities. The appropriate accessories could not be missing. Closed stores led customers in search of information and a wide range of products to the online stores.

Google Reviews as a growth factor in e-commerce

Google reviews: Use what your customers write about you.

Google's rating tool influences many purchasing decisions on the Internet - and Google ratings are also playing an increasingly important role for companies in purely offline retail: positive ratings improve the ranking on Google results pages. Your own business therefore increasingly depends on what your customers write about you and how they rate your service.

Positive Google reviews from satisfied customers are quickly convincing and ensure new customers in the long run. Because good reviews from other buyers are often more effective than any self-promotion, as they are perceived as authentic recommendations that reflect real experiences of real people. In many respects, positive Google Reviews are therefore the best thing that can happen to your own business. From all kinds of online stores to service providers in various industries to local businesses like the food delivery service around the corner - everyone benefits from positive reviews.

Helping helpers: Blackbit supports the Rückenwind project

Blackbit provides the digital infrastructure for the Project Rückenwind.

The Rückenwind project stands by students who have lost touch in class due to the Corona pandemic. As one of the project's sponsors, Blackbit is particularly proud of their successes.

Prolonged school closures, new forms of instruction and a lack of digital infrastructure did not make it easy for many learners during the Corona pandemic. Home schooling by parents, some of whom work full time, and new forms of digital and self-directed learning left gaps in knowledge and exacerbated already existing inequalities among students. The Rückenwind project is doing something to counteract this.