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Selling successfully on online marketplaces Part 2: The product

The product - online marketplace knowledge around the right idea

The product - online marketplace knowledge around the right idea

In the first part of our blog series, we already revealed that the name Sinn.lichke.it stands for culinary gift sets that we sell on the online marketplaces ebay and DaWanda. In this blog article, we reveal what is special about our product idea and which steps are necessary on the way from the initial idea to a saleable offer.

Selling successfully on online marketplaces Part 1: The idea

Selling successfully on online marketplaces Idea

The idea - first-hand online marketplace knowledge

Digitalised commerce has many faces. As an agency for digital commerce, we always keep an eye on the developments of the markets and change with the challenges of our customers. And because the distribution of products via sales platforms such as Amazon and ebay is without a doubt an essential aspect of digital commerce, it is important for us to build up comprehensive, well-founded expertise in this area as well.

Necessity of language versions of a website

Country-specific and multilingual websites

Growth with the help of multilingual websites

It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge when opening up new European or global markets. For 10% of SMEs, a lack of language and cultural skills is an obstacle to the internationalization of their company. However, expansion is often worthwhile because there are potential customers for many products, especially in neighboring countries and in similar cultural circles. Targeted marketing activities can open up these new customer groups. Of course, this also includes a multilingual website.

The impact chain for successful e-commerce

Do you have the right skills for successful e-commerce

The opposite of failure

In order to be successful, goals must first be clearly defined, because those who wander aimlessly cannot be successful either. Smart goals are a promise for sustainable success: Specific and clearly defined. Measurable in facts and figures. Appropriate and accepted. Realistic and timed. In the end, success means that all efforts have paid off. But how do you sail on a course for gold and become an e-commerce champion?

How brands stay fit for the future in e-commerce

Impressions from eRetail Europe

IMPRESSIONS FROM ERETAIL EUROPE

How do brands come alive with the help of multichannel touchpoints? Being and remaining fit for the future - that was the topic at eRetail Europe in Amsterdam, which our Managing Director Stefano Viani visited in September. Stephan Mader, Digital Retail and E-Commerce Consultant at the LEGO Group, opened this year's eRetail Europe in Amsterdam and made a lasting impression with his opening keynote.

The criteria for successful online shops

Blackbit UsabilityAward Pimcore Viani

Shop Usability Award 2016 as "Most Innovative Shop" goes to Viani.de

Originality, reliability or attractiveness - what makes a successful online shop? Which criteria are important and which technology is necessary if you want to inspire customers and retain them in the long term? Last week, the Shop Usability Award 2016 selected the best online shops in Germany. The viani.de webshop, which we redesigned in cooperation with the brand agency moodley, scored points in the category "Most Innovative Shop".

4 beginner marketing tips for online traders

Marketing tricks for beginners: How to market your online shop better - Blackbit

Your shop is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at best, to buy. Good online marketing does not have to be expensive. You and your employees can also take care of it yourself, as long as your time budget allows. Our tips for beginners show that the first steps are not complicated.

Three simple steps to a successful product presentation

With attractive layout, good photographs and informative descriptions for successful product presentation - Blackbit

The way you display products in your online store has a big impact on your customers' shopping experience. It's not just the product photographs themselves that are important to the look. How you integrate the photos and product descriptions into the overall look of your website, or the layout of your product presentation, can also greatly influence your customers' shopping behavior.