The price - online marketplace knowledge around pricing. After the second part of our blog series was all about the products we sell through various online marketplaces, this post is about pricing.
The product - online marketplace knowledge around the right idea. In the first part of our blog series, we already revealed that the name Sinn.lichke.it stands for culinary gift sets that we sell via the online marketplaces ebay and DaWanda. In this blog article, we reveal what is special about our product idea and what steps are necessary on the way from the initial idea to the saleable offer.
The idea - first-hand online marketplace knowledge. Digitalized commerce has many faces. As an agency for digital commerce, we always keep an eye on market developments and change with our customers' challenges. And because the sale of products via sales platforms such as Amazon and ebay is undoubtedly an essential aspect of digital commerce, it is important for us to build up comprehensive, in-depth expertise in this area as well.
Growth with the help of multilingual websites It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge when entering new European or global markets. For 10% of SMEs, a lack of language and cultural skills is an obstacle to the internationalization of their company. However, expansion is often worthwhile because there are potential customers for many products, especially in neighboring countries and in similar cultural circles. Targeted marketing activities can open up these new customer groups. Of course, this also includes a multilingual website.
The opposite of failure To be successful, goals must first be clearly defined, because if you wander aimlessly, you can't be successful. Smart goals are a promise of sustainable success: Specific and clearly defined. Measurable in facts and figures. Appropriate and accepted. Realistic and scheduled. In the end, success means that all efforts have paid off. But how do you sail on a course for gold and become an e-commerce champion?
IMPRESSIONS FROM ERETAIL EUROPE How do brands come alive with the help of multichannel touchpoints? Being and staying fit for the future - that's what eRetail Europe in Amsterdam, which our Managing Director Stefano Viani visited in September, was all about. Stephan Mader, who opened this year's eRetail Europe in Amsterdam as Digital Retail and E-Commerce Consultant at the LEGO Group, took up the topic and left a lasting impression with his opening keynote.
Store Usability Award 2016 as "Most Innovative Shop" goes to Viani.de Originality, reliability or attractiveness - what makes a successful online store? Which criteria are important and which technology is necessary if you want to inspire customers and retain them in the long term? Last week, the Shop Usability Award 2016 selected the best online stores in Germany. The viani.de webshop, which we redesigned in collaboration with the brand agency moodley, scored points in the category "Most Innovative Shop".
Your store is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at best, to buy. But good online marketing doesn't have to be expensive. You and your employees can also take care of it yourself, if your time budget allows. Our tips for beginners show that the first steps are not complicated.
The way you display products in your online store has a big impact on your customers' shopping experience. It's not just the product photographs themselves that are important to the look. How you integrate the photos and product descriptions into the overall look of your website, or the layout of your product presentation, can also greatly influence your customers' shopping behavior.
